10 tips for choosing a corporate photographer

10 tips for choosing a corporate photographer

If you’re thinking about hiring a corporate photographer, how do you choose the right one for your project?  There are so many people that can ‘do the job’ for you, but the question is: can they do it well?

What to consider

While many factors depend on what you hope to achieve with the images, there are several important things to consider before you hire a corporate photographer. These will ensure that you know they understand your company and your brief so that your photographs will portray your business in the best light.

Here are 10 tips for choosing a corporate photographer:

1   How long have they been in the industry?

 

Time is Money

There is no right or wrong answer but the information will help you establish an understanding of the company, their experience and competence. The longer they have worked in the industry, the more experience they will have and the more clients they would have had the opportunity to work for.

2   Do they have the photographic style that you are looking for?

 

Corporate headshots

Corporate headshots

Your photographs will be used to portray your brand, so does the photographers’ style suit your company image? There are many different photographic styles to choose from, so it is useful to take a look at their portfolio to see if you like their work and that it is the correct photographic style for you. If you can’t imagine your company being part of the portfolio, look at other photographers.

3   How creative are they with ideas? Do they understand your company messages and your brief?

 

Exhibition stand

It is the experience and expertise of the photographer that will make a difference to your overall images. If they can help suggest great ideas for your photographs that fit in with your company and the messages that you want to portray, then it is likely that they understand your needs and will provide a fantastic photos.

Do you have an idea of what you want the images to do for you? If so, take your time to explain this with the Photographer. The Photographer should ask specific questions about your brief and your expectations so that they can gain a better understanding of your company and what you want to be conveyed through the images.

4   Are they enthusiastic about your project?

It is important that you feel the company is enthusiastic and interested in your project to ensure that you will be provided with a finished products that you love and images that will work for you. You should be able feel their excitement about getting the opportunity to work on a new project with you.

5   How organised do they seem?

There are often shooting dates and deadlines to meet, so you need to be confident that the corporate photographer that you hire can meet those deadlines. A successful photo shoot relies on good organisation, communication and preparation. Do you feel confident that they will meet deadlines? How is their time-keeping? If you do not feel that the photographer will meet your needs or deadlines then you should look to find someone that will.

6 Do they deliver consistent results?

Corporate photographer oxford

Does the photographer deliver consistent results? Does their work and the images they produce flow nicely? Although you may prefer certain images to others, you shouldn’t notice any changes in the quality when looking at all of the shots. Decide if the quality is consistent before hiring the photographer for your project.

7    What type of companies have they previously worked with?

Does the Photographer specialise in producing work for a certain sector? Do they just work with one type of company or are they generic? Answers to these questions will give you a good idea about how they could help you and your business. If they have only ever worked on wedding photography but you require images for the IT sector then it would be better to look for a company that has dealt with the IT sector, or one that has worked with a range of companies. You are investing money in this photographer, so you want to ensure that you choose the right person who can produce the right images for your needs and specification.

8   Can you see testimonials from happy clients?

 

hotel.jpg

Does the Photographer promote testimonials from their happy clients? Can you easily find feedback from individuals or companies that the Photographer has produced work for? If Photographers are proud of their work, and value their customers, the chances are you will see testimonials from happy clients.

9   Do you like them?

 

handshake black and white (white bckgrd)

Just like anything else, you want to know that you like the Photographer before you commission them. You will need to work with the photographer for some of the project, so it is important that you can communicate effectively.

We have met clients who feel very uncomfortable in front of a camera, they have always said that a highlight of our service is feeling reassured by the photographer. If you don’t have a great relationship with the photographer, or don’t get on, then it will become difficult to get finished products that you like and that you enjoyed making.

Why not arrange a meeting with the photographer to plan the shoot? Most photographers will be happy to meet you beforehand, to talk about the objectives for the images.This gives you the opportunity to decide if they would work effectively with your team.

10   Can they give you an estimated cost for your project?

 

Corporate photographer image

Although it is hard to give an exact price for a photography project until all of the details have been discussed, a good company will be able to give you ballpark figures about the cost of your photo shoot. You should expect the photographer to be able to provide you with creative ideas about how to get the most from your budget and will give an estimated timeframe and deadline of the photo shoot and the delivery of your final product.

If you would like any more information about choosing the right corporate Photographer, or you are interested in having images produced for your company, please do not hesitate to contact us.

If you enjoyed this blog ’10 tips for choosing a corporate photographer’ please take a look at our other blogs.

How can you contact us?

  • Telephone: 01488 71314 to speak to one of our friendly team.
  • Email: jo@gingermultimedia.co.uk

You can also browse our gallery on the website, or take a look at our sister website www.gingermultimedia.co.uk 

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