What clothes to wear for a successful professional photoshoot

Professional photoshoot

It can be hard to decide what clothes to wear for a successful professional photoshoot.

As a multimedia company, we understand this, and are always on hand to advise our clients on the best clothing to wear.

We have put together a few helpful tips which should give you an idea of the clothing style that is right for a professional photoshoot.

What is the aim of clothing in a professional photoshoot?

The clothes that are worn during a photoshoot are intended to make the subject the main focus of the image. They should also be flattering to the subject, whilst ensuring that no attention is detracted from them.

Clothes should not be an issue in a photograph – if comments are made about the subject’s outfit once the photo has been completed, the image has not achieved its objective.

What kind of clothing isn’t appropriate?

Any type of clothing that is so eye catching that it draws attention away from the subject should not be worn. As well as this, clothing that will not flatter the subject’s body type is not appropriate as it could potentially make them unhappy with the final photograph.

So, what kind of clothing should you be looking to wear for a professional photoshoot?

  1. Solid Coloured Clothing- Choose clothes that are a consistent colour, instead of patterned clothing. Avoid stripes, floral patterns and glitter. This will ensure that no attention is detracted from you.
  2. Muted, subdues tones- Ensure that the colours of your clothes are not too vivid. Choose subtle colours that again, will make sure not to take focus away from the subject.
  3. Choose similar tones for top and bottom- Wearing drastically different colours on your top and bottom halves will contribute to drawing focus away from you. Choose to wear either a light top and light bottoms or a dark top and dark bottoms. Don’t mix and match.
  4. Choose 1-3 colours for group portraits- If there is more than one person in the picture, make sure that all outfits are colour coordinated so they don’t clash with each other. As well, having too many different colours in the picture will take attention away from the people. Stick to having 1-3 colours of outfits featured in the photograph, and choose colours that will compliment each other.Professional photoshoot
  5. Wear a top with sleeves at least elbow length- Too much exposed skin will not look good in a photograph. Try to find a top that has sleeves at least to your elbows, this will be flattering and it will blend into the picture.
  6. Wear long bottoms- If you are wearing trousers, ensure that they are long because again, too much exposed skin will not look good in the photograph. Skirts should come down below the knees for the same reason.
  7. Choose dark footwear- Wearing dark coloured socks and shoes that don’t draw attention to themselves will look much better then brightly coloured footwear would.
  8. Keep jewellery simple- Keep it simple and minimalistic. This way it definitely will not stand out.
  9. Style hair normally- It may be tempting to try out a new style that you think will make you look a lot better in a photograph, but in reality it will make you feel more uncomfortable. It is best to wear your hair in a style that you are used to, so you will feel more yourself in front of a camera. If you are planning on getting your hair cut or styled, ensure you do it at least 2 weeks before the photoshoot so you have time to get used to the change.
  10. Make sure clothing fits- This might sound obvious, but make sure that your clothing fits you well and flatters you. If wearing leggings or tights, check for holes, and make sure none of your clothes have lint on them. You want to look your best in the photograph.
  11. Bring a few different options- Depending on what the photographs will be used for, you may find it useful to bring some different outfit choices. You could need different clothes depending on the weather or across different locations. Even if you don’t think you’ll need an outfit change, it is always best to be prepared.
  12. Think about the location- Obviously you would wear different clothing to a beach than you would at a ski slope. Consider what outfits are appropriate for the locations you know you will be shooting in.

Of course there are exceptions to these tips, for example if you are a stage performer you might be looking for a picture which reflects your career, and that would break most of the above rules!

 Be yourself

Perhaps the most important tip is to dress similarly to how you would normally. A professional photoshoot is not the right time to try on a new outfit that you have never worn before. The more comfortable and confident you feel, the better the image will turn out.

Professional photoshoot

 

Any comments?

We hope you found this post helpful. If you have any tips that you use when choosing clothes for a professional photoshoot, please use the comments box below.

Take a look at our gallery page to see some of our work.

If you are considering having corporate photography produced, or you want to find out more about how we can help you, please contact us:

Posted in Corporate Photography Tagged , |

10 tips for choosing a corporate photographer

10 tips for choosing a corporate photographer

If you’re thinking about hiring a corporate photographer, how do you choose the right one for your project?  There are so many people that can ‘do the job’ for you, but the question is: can they do it well?

What to consider

While many factors depend on what you hope to achieve with the images, there are several important things to consider before you hire a corporate photographer. These will ensure that you know they understand your company and your brief so that your photographs will portray your business in the best light.

Here are 10 tips for choosing a corporate photographer:

1   How long have they been in the industry?

 

Time is Money

There is no right or wrong answer but the information will help you establish an understanding of the company, their experience and competence. The longer they have worked in the industry, the more experience they will have and the more clients they would have had the opportunity to work for.

2   Do they have the photographic style that you are looking for?

 

Corporate headshots

Corporate headshots

Your photographs will be used to portray your brand, so does the photographers’ style suit your company image? There are many different photographic styles to choose from, so it is useful to take a look at their portfolio to see if you like their work and that it is the correct photographic style for you. If you can’t imagine your company being part of the portfolio, look at other photographers.

3   How creative are they with ideas? Do they understand your company messages and your brief?

 

Exhibition stand

It is the experience and expertise of the photographer that will make a difference to your overall images. If they can help suggest great ideas for your photographs that fit in with your company and the messages that you want to portray, then it is likely that they understand your needs and will provide a fantastic photos.

Do you have an idea of what you want the images to do for you? If so, take your time to explain this with the Photographer. The Photographer should ask specific questions about your brief and your expectations so that they can gain a better understanding of your company and what you want to be conveyed through the images.

4   Are they enthusiastic about your project?

It is important that you feel the company is enthusiastic and interested in your project to ensure that you will be provided with a finished products that you love and images that will work for you. You should be able feel their excitement about getting the opportunity to work on a new project with you.

5   How organised do they seem?

There are often shooting dates and deadlines to meet, so you need to be confident that the corporate photographer that you hire can meet those deadlines. A successful photo shoot relies on good organisation, communication and preparation. Do you feel confident that they will meet deadlines? How is their time-keeping? If you do not feel that the photographer will meet your needs or deadlines then you should look to find someone that will.

6 Do they deliver consistent results?

Corporate photographer oxford

Does the photographer deliver consistent results? Does their work and the images they produce flow nicely? Although you may prefer certain images to others, you shouldn’t notice any changes in the quality when looking at all of the shots. Decide if the quality is consistent before hiring the photographer for your project.

7    What type of companies have they previously worked with?

Does the Photographer specialise in producing work for a certain sector? Do they just work with one type of company or are they generic? Answers to these questions will give you a good idea about how they could help you and your business. If they have only ever worked on wedding photography but you require images for the IT sector then it would be better to look for a company that has dealt with the IT sector, or one that has worked with a range of companies. You are investing money in this photographer, so you want to ensure that you choose the right person who can produce the right images for your needs and specification.

8   Can you see testimonials from happy clients?

 

hotel.jpg

Does the Photographer promote testimonials from their happy clients? Can you easily find feedback from individuals or companies that the Photographer has produced work for? If Photographers are proud of their work, and value their customers, the chances are you will see testimonials from happy clients.

9   Do you like them?

 

handshake black and white (white bckgrd)

Just like anything else, you want to know that you like the Photographer before you commission them. You will need to work with the photographer for some of the project, so it is important that you can communicate effectively.

We have met clients who feel very uncomfortable in front of a camera, they have always said that a highlight of our service is feeling reassured by the photographer. If you don’t have a great relationship with the photographer, or don’t get on, then it will become difficult to get finished products that you like and that you enjoyed making.

Why not arrange a meeting with the photographer to plan the shoot? Most photographers will be happy to meet you beforehand, to talk about the objectives for the images.This gives you the opportunity to decide if they would work effectively with your team.

10   Can they give you an estimated cost for your project?

 

Corporate photographer image

Although it is hard to give an exact price for a photography project until all of the details have been discussed, a good company will be able to give you ballpark figures about the cost of your photo shoot. You should expect the photographer to be able to provide you with creative ideas about how to get the most from your budget and will give an estimated timeframe and deadline of the photo shoot and the delivery of your final product.

If you would like any more information about choosing the right corporate Photographer, or you are interested in having images produced for your company, please do not hesitate to contact us.

If you enjoyed this blog ’10 tips for choosing a corporate photographer’ please take a look at our other blogs.

How can you contact us?

  • Telephone: 01488 71314 to speak to one of our friendly team.
  • Email: jo@gingermultimedia.co.uk

You can also browse our gallery on the website, or take a look at our sister website www.gingermultimedia.co.uk 

Posted in Corporate Photography Tagged , , |

Image Copyright – Get It Right or Pay £1000’s I Ginger Photography

 

A Picture Paints A Thousand Words ……….

or Can Cost You £1000’s

Porsche CR

So, you think you can use any old picture?

Think again! The Internet is rife with images, and more and more people are realising the value of images in their content marketing, and consequently looking for images to use.

However, there are still many people that don’t know enough about image copyright and this could leave you vulnerable. It is very important to understand copyright, what images you cannot use and thus, how to stay on the right side of the law.

A picture paints a thousand words…… or can cost you £1000’s

Pictures are more compelling than words (hence why we all want to use them!) so the law on copyright of photos is strict. Copyright of images literally means that you have the right to stop someone else copying your work.

So, if you’ve taken an original image, created a design or drawn a picture, you own it. No one can copy it without your permission. This is an automatic right and copyright attaches as soon as the image is created. You don’t need a contract, a registration or legal advice to ‘copyright’ something. Generally, if you created it, you own the copyright.

There are 4 things you can do when you own an image:

1 Reproduce the copyrighted work

2 Publicly display the copyrighted work

3 Prepare copied work based on the original image

4 Sell, rent or lend the image

When can I use a photo?

There are 3 circumstances when you can use a picture:

      1 You own it:

You can use a picture if you own it. So, if you took the picture, created a design, drawn and image or if you bought the copyright (paid for the image).

     2 You have a Licence:

If someone has given you permission or a licence to use the picture, for example, if a Photographer has given you a licence to use their images. The licence terms depend entirely on the owner of the copyright, so check before you use it that the particular licence you have covers what you want it for.

     3 Fair dealing:

In copyright  ‘fair dealing’ is sometimes permitted for the purpose of reporting current events, but this is for any type of copyright other than photography.

So, if the image is for a company website or blog with paid advertising, ‘fair dealing’ won’t apply. In the UK there are two types of non-commercial use of photos that could be ‘fair dealing’; research and private study and criticism and review. Both require you to acknowledge the owner of the Copyright.

Consider your content

However, you must always consider the content of the image, not just the copyright, as you still may not be able to use the photograph. For instance you are no allowed to use pictures of celebrities, a brand or pictures of copyright work, such as paintings.

If you do use copyright images in any Marketing material it can be very costly to you and your business. Due to advancements in technology, it is becoming very easy to find who’s copying pictures online.

Manipulation or adaptation of the data will also constitute an infringement, as there is protection under legislation against alteration of images.   This is also particularly risky if republication is involved.

Stock Images

There are many stock photography websites that provide affordable options for images. Most add new photographs daily, cost as little as £1 per image, and are easy to use. There are usually a reasonable selection of free images too. These can also usually be edited and distributed without the need for attribution.

Another example of such a site is I’d Pin That. “The images on I’d Pin That are provided by Pixabay and Flickr. These images are Public Domain and free of any copyright. This information should help you stay on the right side of the law and save you from making a costly mistake.
Have you had any experience of image copyright issues? We’d be interested to know where you get your images from and if you have come across any problems.

I hope you found this post useful and if you would like to know any more information, please feel free to contact us.

This information should help you stay on the right side of the law and save you from making a costly mistake.

If you’d like to talk about any aspect of Photography or Video Production please just contact one of the team.  We’re more than happy to discuss any potential production, no obligation, no hard sell, no hassle!   Just call us on 01488 71314 or email neil@gingermultimedia.com 

Posted in Image copyright

Corporate Portraits – Head Shots of your Team.

Corporate Portraits of Your Team

It has been a busy May. A good quantity of our work has been Head Shots of team members for companies to use in PR, on their websites and for announcements.

Good quality corporate portraits really do show your company and members of staff off to their very best portraying a professional yet approachable face to your business.

We have travelled to London, Birmingham, Oxford and Bristol this month shooting portraits for our clients.

If you have new team members or your existing pictures need updating then please give us a call on 01488 71314.

Corporate Portraits - Corporate Headshots

Corporate Portraits

Posted in Corporate Images, Corporate Photography, Portrait Photography Tagged , , |

Adding Photographs And Video To Your LinkedIn Profile

Would you like to know how to add photographs to your LinkedIn Profile?

Adding Photographs and Video to your LinkedIn profile.
Do you use LinkedIn?  Did you know that you can add photographs and also video to your LinkedIn profile?
If you’re not harnessing the power of uploading your images to LinkedIn you’re missing a huge marketing opportunity.
The really great news is that adding photographs and video to your LinkedIn profile is really easy to do.  Just follow the instructions below
which tell you how to do it!
Uploading videos and images to LinkedIn
You can add images and videos very easily to your LinkedIn profile page.
This means that you can illustrate your greatest achievements in the form of stunning images, videos and presentations.  You can add videos and images to the Experience, Summary and Education sections, but not yet to Skills and Expertise or Additional Information Sections.
How to do it!
  • Click ‘Profile’  from the menu at the top, then choose ‘Edit Profile’ . Under each of the entries in your Summary, Experience, and Education sections, is a new icon, a box with a cross. You can see this on the screenshot that I have taken from our own LinkedIn profile.
 
  
  • If you choose to add a link, type or paste the link to your content into the “Add a link” field. If you upload a file, select the file from your desktop. A picture of your content will display with the pre-filled title and description fields.

 

  • To edit the title and description, move your cursor over Profile at the top of your homepage and select Edit Profile. Scroll to the media sample you’d like to edit and click the pencil icon in the lower-right corner. Click inside the Title and Description fields to edit the text, then click Save.

 

  • You can also move media samples from one section to another. Do this by clicking the drop-down menu under “Move this media to” and choose the section of your profile you’d like to move it to. Then click Save. To rearrange items within the same section of your profile, click and drag them to the spot you want.

 

  • If you want to remove an image, presentation, document or video from your profile, scroll to the sample and click the pencil icon in its lower-right corner. Click “Remove this Media,” then click “Yes, remove it.”

 

So, don’t lag behind DO IT, put aside 15 minutes to implement this – you’d be mad to miss this FREE marketing exposure you can give yourself.

You can also do the same for Video.  Think how powerful the moving image would be – Testimonials from people recommending you.  Here at Ginger we are also produce and market Video.  Take a look at our sister site www.gingermultimedia.com to find out about our Video Production.

If you’d like to talk about any aspect of Photography or Video Production please just contact one of the team.  We’re more than happy to discuss any potential production, no obligation, no hard sell, no hassle!   Just call us on 01488 71314 or email neil@gingermultimedia.com

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Posted in Corporate Photography, Portrait Photography, Product Photography, Uncategorised, video marketing, Video production newbury Tagged , , , , , , |

Video Production Company Newbury Going From Strength To Strength

 

Photography Company Newbury.

For Ginger, a photography and Video Production Company, Newbury it has been an explosive start to the year!  We really are going from strength to strength.
With well over 30 productions already in the can!
From company showcase videos to testimonial videos and talking heads the pace has been fast and furious.
We have also been shooting a lot of corporate portraits, so although it has been a very damp start to the year weather wise, the team and Ginger have been Red Hot!
If you are still considering if you should be using video then the video below may help your thought process…

Posted in company showcase video, Corporate Photography, Corporate Video, Portrait Photography, promotional video, Uncategorised, video marketing, Video production newbury, Video production Reading, Video production Swindon, Videos for Business, Vlogs Tagged , , |

Corporate Video and photography company near Newbury and Reading having a record November!

Corporate video and photography company near Newbury and Reading going Strong!

So what an amazing November this is going to be. We have a lot of work already booked in and we will be visiting North Yorkshire, Nottingham, and Birmingham along with a lot of local work also.

Why are we so busy, simple really we produce quality work for reasonable rates. Our focus is always to achieve the clients objectives and then to surpass them!

Be it corporate video or stills photography the objective is always to produce work that reaches out to our clients target markets and delivers a compelling message.

Our testimonial videos are very popular at the moment and we put that down to our research and preparation before hand that ensures that every testimonial we shoot is a powerful one!

Below is a testimonial from one of our own clients. I hope your November is also a good one :-)

Interested in video? Then please visit our sister website  Ginger Multimedia.com

Posted in Corporate Photography, Corporate Video, Lifestyle Photography, Portrait Photography, Product Photography, promotional video, Video production newbury, Video production Reading, Video production Swindon, Videos for Business Tagged , , |

How Video can help your business – Showcase Videos

We are a Multimedia Company, producing videos and photography, and our studios are based near Swindon, Reading and Newbury.

Company Showcase Videos   A Company Showcase Video can have a huge impact on your company. It can help with your Company branding, bring your website to life, showcase your products or services.

Optimise your content  Most importantly, if that video is optimised it can bring more traffic to your website, more opportunities to sell your product or service and that means more business for you!

Share, share , share   At Ginger Multimedia we can produce a video for you and also help you to bring traffic to your website by helping you with the optimising and video marketing. Share your new video wherever you can.  Most Social Media Platforms enable sharing to your customers and potential customers, so do it, make the most of this fantastic marketing tool!

Video and Photograph    Why not combine a Company Showcase video with Corporate Photographs for your website?

Take a look at our Showcase video and imagine what a video could do for YOUR Company.

Posted in Corporate Images, Corporate Photography, Corporate Video, Product Photography, showcase video, Uncategorised, video marketing, Videos for Business

Why is it important to have video on your website?

Why is it important to have video on your website? I am sure many of you have heard people talking about video on websites. Well if you don’t think you need one or are unsure of the benefits then have a look at this video. It tells you exactly why video is now an important element of websites.

At Ginger we create videos that will drive traffic to your website and encourage the viewers to take the actions you want. We are based near Reading.

Posted in Corporate Video, Videos for Business, Vlogs Tagged , |

Corporate Video Company Talks Vlogs

We are a corporate video company nr Reading, we create videos for business. We thought it was about time to talk about Vlogging / Vlogs.

We create videos for Business and good Vlogs can help win you new business. So watch this video to see a few tips.

 

Posted in Corporate Video, Videos for Business, Vlogs Tagged , , |